From XPIOS Marketing to ADE Marketing: 22 years of search practice.
The same practitioner has been doing search for the same kind of business for over two decades. The company name has evolved; the discipline has not.
- 2003
2003
XPIOS Marketing begins
Adam Yong starts in web development and SEO under the XPIOS Marketing brand, serving Malaysian SMEs through the early Google era.
- 2003
2003–2019
Two decades of search practice
Worked through Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, and Helpful Content. 50–100+ engagements across SMEs, e-commerce, and B2B.
- 2020
2020
ADE Marketing registers, Searchathon won
ADE Marketing launches as a sole proprietorship. adam-seo.com becomes the lead acquisition channel. Adam wins the Searchathon international SEO contest across HK, TW, and MY.
- 2022
2022
Agility Writer launches
The first ADE SaaS, an AI SEO content platform built on live SERP analysis, ships and grows to thousands of users worldwide.
- 2023
2023
Incorporated as Sdn. Bhd.
ADE Marketing Solutions Sdn. Bhd. is registered (SSM 202301050210 / 1544124T) on 18 December 2023 to formalise the growing operation.
- 2024
2024
BrandPeek goes live
BrandPeek.ai launches as the AI visibility monitoring platform, tracking how brands appear in 14+ AI models including ChatGPT, Gemini, and Perplexity.
- 2025
2025
LocusPilot, EMDStriker, and ADE GenCite
LocusPilot.com (AI website builder for local businesses) and EMDStriker.com (SERP opportunity engine) launch. ADE GenCite is established on aiseomalaysia.my as the specialised GEO division using the GenCite Framework.
- 2026
2026
ademarketing.my rebuilt
ADE Marketing rebuilds the parent hub on Astro + MDX, expands into GEO services, and positions evidence-first against a Malaysian SEO market crowded with reporting agencies.
Two decades of search experience, ready for your roadmap.
If you want a partner who has watched every Google update since Florida and built the tools to keep up, talk to us.
Or call 016-699 9355 during business hours (Mon–Fri 9am–6pm MYT).