Malaysia's search marketing company for organic search, Google Ads, and AI visibility. SEO, SEM, and GEO under one accountable practitioner — powered by SaaS we build ourselves.
Searchathon 2020
International SEO contest winner
We hear the same five frustrations on every discovery call. If any of these fit, read on.
You have been paying a retainer for months. Traffic is up. But the phone still does not ring, and the agency cannot explain why.
ChatGPT and Gemini are answering queries that used to send buyers to your site. Nobody at your agency knows what to do about it.
Your ad spend keeps climbing. The agency sends a dashboard full of clicks. You cannot trace a single ringgit back to a closed deal.
Someone asks ChatGPT or Perplexity for a recommendation in your category. Your competitors come up. You do not.
Every call is handled by a different person reading from a slide deck. The person who actually does the work is invisible to you.
Your site has technical issues an agency writer cannot fix. Schema is broken, Core Web Vitals are failing, and no one on their team can touch the codebase.
Two decades of search data, applied across organic, paid, and AI surfaces by one accountable team.
Organic compounding since 2003
Technical SEO, content strategy, and local SEO from a computer-science founder. Twenty-two years of practitioner depth, paired with Agility Writer and EMDStriker.
Google Ads built around intent
Strategic Google Ads management with proper conversion tracking, full-funnel optimisation, and SEO-informed keyword strategy. No vanity clicks, no fluff.
The Generative Engine layer
Generative Engine Optimization delivered through our specialised division ADE GenCite, using the proprietary 7-step GenCite Framework for AI visibility.
Most Malaysian agencies stop at recommending the same three SaaS subscriptions. We use our own — Agility Writer for content with live SERP analysis, EMDStriker for SERP opportunity, BrandPeek for AI visibility across 14+ models, and LocusPilot for local web at scale.
Through Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content, and AI Overviews. We have seen what survives algorithm cycles.
Agility Writer, BrandPeek, LocusPilot, and EMDStriker. Proprietary SaaS gives us data and execution speed that consultants alone cannot deliver.
Adam Yong leads every engagement personally. Real technical SEO depth — schema, rendering, Core Web Vitals — not just content and links.
SEO, SEM, and GEO under one accountable practitioner. Insights from organic feed the paid strategy; paid data sharpens the SEO roadmap.
Four phases. One accountable practitioner. No pitch decks pretending to be strategy.
We open Search Console, Google Ads, and your analytics together. Within one call you see exactly where the leaks and the upside are.
A written 90-day plan with measurable milestones. No PDF-only deliverables — every action ties to a tracked outcome.
Agility Writer drives content. EMDStriker finds opportunity gaps. BrandPeek tracks AI visibility. LocusPilot ships local web presence at scale.
Reporting against leads, qualified pipeline, and pipeline-to-revenue — not vanity metrics. Adjust the roadmap monthly.
One discovery call. We will tell you straight where your budget should go first.
Most agencies use the same tools and the same reporting. We are built differently.
| Factor | ADE Marketing | Typical Agency |
|---|---|---|
| Tools used | check_circle 4 proprietary SaaS — Agility Writer, BrandPeek, LocusPilot, EMDStriker | Third-party subscriptions shared with every other client |
| Who runs your account | check_circle Founder Adam Yong, personally — no account-manager filter | Account manager passes work to a junior execution layer |
| Search coverage | check_circle SEO + SEM + GEO — organic, paid, and AI visibility as one strategy | Usually one or two channels, rarely coordinated |
| Reporting tied to | check_circle Leads, qualified pipeline, and revenue — adjusted monthly | Rankings, traffic, and impressions |
| Track record | check_circle 22+ years since 2003 — through every major Google algorithm change | Variable — often 3–8 years with high staff turnover |
Our SaaS portfolio + media coverage
"We had been through three agencies before ADE Marketing. Adam was the first one who actually opened Search Console with us and showed where the technical bottlenecks were. Six months in, our organic leads have more than doubled."
"Adam's team rebuilt our Google Ads account from the ground up — proper conversion tracking, real keyword strategy, no fluff. CPA dropped 38% in the first quarter and we are finally able to scale paid search with confidence."
"What sets ADE apart is the technology. They are not just using Ahrefs and Semrush — they showed us their own tools, walked us through how the data was generated, and used those insights to build our content roadmap."
Honest answers from a 22-year search practitioner.
A 30-minute discovery call, no slide decks. We will look at your Search Console, your Google Ads account, and your AI visibility — and tell you where the next 90 days of effort should go.
Or call 016-699 9355 during business hours (Mon–Fri 9am–6pm MYT).
